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5 Common Website Mistakes Kent Businesses Make (And How to Fix Them)

Websites

18 Jan 2025

Having a website for your Kent-based business is great—but is it actually helping you attract customers and grow your business? Many small business owners set up a website and forget about it, not realizing that simple mistakes could be driving potential customers away.

If your website isn’t generating leads, getting calls, or showing up in Google search results, it might be because of one (or more) of these five common website mistakes. Don’t worry—we’ll also show you how to fix them!

Let’s dive in.

1. Your Website Isn’t Mobile-Friendly

📱 The Problem: More than 60% of people in Kent browse the internet on their phones. If your website doesn’t look good on mobile, visitors will leave and go to a competitor.

Signs Your Website Isn’t Mobile-Friendly:
❌ Text is too small to read
❌ Buttons are hard to click
❌ Images and text don’t fit properly on the screen
❌ Pages take too long to load

The Fix:

✔ Use a responsive website design that adjusts to all screen sizes
✔ Test your website on your own phone—does it load quickly and look good?
✔ Use Google’s Mobile-Friendly Test (Test Your Site Here)

👉 Pro Tip: A mobile-friendly website ranks higher on Google, meaning more potential customers will find you.

2. Your Website Is Too Slow

The Problem: If your website takes more than 3 seconds to load, nearly 40% of visitors will leave before it even finishes.

What Causes Slow Websites?
❌ Large, unoptimized images
❌ Too many plugins or widgets
❌ Cheap, slow hosting providers

The Fix:

Compress images using free tools like TinyPNG
Upgrade your web hosting to a faster provider
Minimize plugins (if you use WordPress, remove unnecessary ones)
✔ Use a website caching tool to speed up loading times

👉 Pro Tip: A fast-loading website keeps visitors engaged and improves your Google ranking.

3. Your Website Lacks Clear Calls-to-Action (CTAs)

💡 The Problem: Visitors land on your website, but don’t know what to do next. They scroll around, get confused, and leave.

Common CTA Mistakes:
❌ No clear “Book Now” or “Get a Quote” button
❌ Contact information is hidden or hard to find
❌ No easy way to request a service

The Fix:

✔ Add clear, bold CTA buttons on every page (e.g., “Call Now,” “Request a Free Quote”)
✔ Place your phone number and email at the top of every page
✔ Use a simple contact form so visitors can reach you quickly

👉 Pro Tip: The easier it is to contact you, the more leads you’ll get.

4. Your Website Isn’t Optimized for Google (Poor SEO)

🔍 The Problem: If your website isn’t ranking on Google, potential customers won’t find you when searching for services like “best plumber in Canterbury” or “top-rated electrician in Maidstone”.

Signs Your Website Has Bad SEO:
❌ You don’t appear in Google search results for your service
❌ Your website doesn’t include local Kent keywords
❌ No Google My Business listing

The Fix:

✔ Add local keywords throughout your site (e.g., “Affordable Carpet Cleaning in Kent”)
✔ Claim & optimize your Google My Business listing
✔ Write blog posts with helpful content (e.g., “5 Tips for Maintaining Your Garden in Canterbury”)
✔ Include your business name, address, and phone number (NAP) consistently across your site

👉 Pro Tip: The more Kent-based keywords you use, the higher you’ll rank in local searches.

5. Your Website Looks Outdated or Unprofessional

🎨 The Problem: If your website looks old, cluttered, or untrustworthy, visitors will question your professionalism. A bad design can actually hurt your brand’s reputation.

Signs of an Outdated Website:
❌ Cluttered layout and hard-to-read fonts
❌ Old or low-quality images
❌ Confusing navigation (visitors don’t know where to click)
❌ Inconsistent branding (different colors, fonts, or styles)

The Fix:

✔ Keep your design clean and modern with easy-to-read fonts
✔ Use high-quality images (not pixelated or stretched)
✔ Make navigation simple and intuitive—customers should find what they need in seconds
✔ Stick to a consistent brand color scheme and style

👉 Pro Tip: A modern, professional website makes customers more likely to trust and book with you.

Final Thoughts: Is Your Website Helping or Hurting Your Business?

Your website should work for you—not against you. If you’re making any of these common mistakes, it’s time to fix them and start attracting more leads online.

🚀 Quick Recap – 5 Website Mistakes to Avoid:
Not Mobile-Friendly? – Make sure your site looks great on phones
Too Slow? – Compress images & use a better hosting provider
No Clear CTA? – Add “Call Now” or “Get a Quote” buttons
Bad SEO? – Optimize for Google with local Kent keywords
Outdated Design? – Keep your site clean, modern, and professional

💡 Need Help Fixing Your Website?

We specialize in affordable web design and SEO for Kent businesses. Whether you need a website refresh or a brand-new design, we’ve got you covered!

📞 Get in touch today for a free website review! 🚀

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